Animal shelter finding success with better profile pics for dogs

Phoenix, Az - She told FOX 10, "I think it's meaningful because you take a dog that is otherwise just sitting in a cage. There's hundreds of other dogs that look just like it. Hundreds of people are walking by, not noticing the dog, and you take them in here, dress them up, get to know their personality and suddenly people pay attention."

Even Sheldon was adopted shortly after a photo session with Heather. He became known as "Grumpy Dog" on the internet and was quickly adopted.