Spirit Halloween to transform for Christmas with new pop-up stores
The Spirit Christmas store in Mays Landing, New Jersey. (Credit: Spirit Halloween)
MAYS LANDING, N.J. - Spirit Halloween is getting into the Christmas spirit!
The Halloween specialty store, known for quickly setting up shop in vacant buildings, said it's trying a new concept and will transform a handful of Halloween stores into pop-up Christmas specialty stores.
"Spirit Christmas is a new concept for us, and we’re hopeful it will resonate with our customers," the company said in a statement to FOX Television Stations. "Our goal is to create a festive retail experience that captures the spirit of the season, much like we do for Halloween."
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The flagship store will open October 18 in Mays Landing, New Jersey. Other Christmas pop-up stores will open in early November in the northeastern U.S.
The company said not every Spirit Halloween store will sell Christmas items.
The Christmas stores will sell a variety of holiday decor including apparel, inflatables, gifts, and stocking stuffers. Customers will also get a chance to meet Santa Claus and get a free digital postcard. A life-sized gingerbread village will also give customers an interactive experience where they can mail their letters to Santa.
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Here is a list of the following stores:
Marlton, NJ – Willow Ridge
Brick, NJ – Market Place at Brick
Mays Landing, NJ – Consumer Square
Woodbridge, NJ – The Plaza at Woodbridge
Albany, NY – Colonie Center
Bohemia, NY – Sayville Plaza
Poughkeepsie, NY – Chestnut Plaza
Eria, PA – Mill Creek Mall
Waterford, CT – Crystal Mall
Dartmouth, MA – Faunce Corner Shopping Center
Spirit Halloween recently slammed the iconic sketch-comedy show "Saturday Night Live" in an X post this week after the NBC program made fun of the store in a skit last weekend.
The store’s official X account trolled SNL with an image of a mock Halloween costume that slammed it as an "irrelevant 50-year-old TV show" whose ratings are "shrinking."
Spirit Halloween’s made the anti-SNL statement just a few days after the show featured a sketch mocking the holiday-themed store.
The sketch – which aired during the premiere episode of the comedy show’s 50th season – was a fake commercial for the store that poked fun at it for repurposing the storefronts of shuttered businesses in towns that have hit hard times, only to leave after selling Halloween costumes for six weeks.