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Pinterest to layoff 15% of workforce as it pivots to AI

Published  January 27, 2026 4:58pm MST
Business
FOX Local
article

FILE - The Pinterest app can be seen on the display of a smartphone. Photo: Silas Stein/dpa (Photo by Silas Stein/picture alliance via Getty Images)

The Brief

    • Pinterest announced it would be reducing its workforce by just under 15%.
    • In a Tuesday securities filing, San Francisco-based Pinterest said it was making these cuts to support "transformation initiatives."
    • Company said it would be reallocating resources to AI-focused roles and prioritizing AI-powered products, as well as working to reshape its "sales and go-to-market approach."

Pinterest announced it would lay off just under 15% of their workforce.

The company said it was restructuring as it pivots more of its money to artificial intelligence. 

Push for AI

Big picture view:

In addition to the layoffs, the company announced it would be reducing its office space.

Like other tech and social media companies, Pinterest has accelerated its integration of AI recently, particularly in consumer-facing offerings.

In October, the company introduced AI-powered updates to users’ in-platform "boards" and unveiled Pinterest Assistant, which is also powered by AI and gives users shopping recommendations.

By the numbers:

Pinterest had about 5,200 employees at the end of 2025, the company told The Associated Press. 

The Source: Information for this article was taken from The Associated Press. 

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