Oklahoma State to wear QR codes on football helmets to boost NIL funding
FILE-An Oklahoma State University football helmet is displayed at the 2024 Big 12 Conference Football Media Days at Allegiant Stadium on July 09, 2024 in Las Vegas, Nevada. (Photo by Louis Grasse/Getty Images)
The Oklahoma State football team has created a unique way to boost its name, image, and likeness funding for its program.
Starting this season, players will wear QR codes on their helmets linking to the program’s NIL money pot to increase the amount.
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These machine-readable codes will be 1.5-inch decals with each player’s name and number. According to the Associated Press, the codes will appear on each player’s bag tag. Players carry the bags during the pregame before home games and for travel.
The launch of the QR codes on the helmets will debut in the Cowboys first game of the season against South Dakota State on August 31. The decals will be visible in close shots during television broadcasts and postgame pictures shared on social media.
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The Associated Press noted that Oklahoma State thinks this is the first time that a college football team will wear the QR codes during regular season games.
Oklahoma State head coach Mike Gundy told the AP that he thinks the QR codes on helmets is a "revolutionary step" to keep the program ahead of the game while supporting the NIL efforts of the team.