Where does Super Bowl championship gear go after a team loses?
PHOENIX - We know the Super Bowl LVII champions are the Kansas City Chiefs, but this is something people don’t often think about.
Super Bowl LVII champ is printed on T-shirts and other gear for both teams, so whichever team wins, those can immediately be sold to fans. But, what happens to the T-shirts that were printed that refer to the Philadelphia Eagles as Super Bowl champs?
Romaine Seguin is the CEO of Good360. For the last nine football seasons, they've partnered with the NFL to make sure the merchandise that never made it to the shelves doesn't end up in a landfill.
"Whoever the NFL gives rights to for printing NFC and AFC championship jerseys, hats, all the merchandise that people love to get their hands on as soon as the whistle blows, well the gear is already made because you don’t know who’s going to win until the whistle blows," she explains.
Seguin explains further.
"We aggregate all the merchandise, and then we vet charities and nonprofits outside North America and South America. It goes across the pond," she said.
Good360 calls it repurposing for a good cause.
"There’s several different countries in the northeast and Africa, I technically don’t know, and I don’t want to know. I just know they’re in the greatest need," she said.
So, children in underserved countries might be wearing a T-shirt that says Philadelphia Eagles Super Bowl LVII champs.
"Put a hat on a child where the sun is beaming wherever they are, or a T-shirt on a child’s shoulders, so they’re not cold at night," Seguin said.
More reports:
- Super Bowl LVII top moments that happened on, off and above the field
- Arizona hands off Super Bowl to Las Vegas
- Sky Harbor travel expected to reach peak as Super Bowl, WM Phoenix Open fans head home
Tune in to FOX 10 Phoenix for the latest news:
Super Bowl and Valentine's Day demand keep Phoenix florist busy
It was a busy week for businesses all across the Valley, including a florist in downtown Phoenix who helped decorate events for Super Bowl 57. The shop is called Stem Swag and with Valentine's Day on Tuesday, their staff has a tight turnaround. FOX 10's Desiree Fluellen has the story.
Sky Harbor travel expected to reach peak as Super Bowl, WM Phoenix Open fans head home
Sky Harbor is on the heels of having the busiest day in the history of the airport. They were expecting this, though, as golf and football fans head home after Super Bowl and WM Phoenix Open celebrations. FOX 10's Steve Nielsen has the story.
When with the big game be back? Arizona lobbies for another hosting opportunity
The entire state of Arizona is basking in the glow of having a world-class event like the Super Bowl being executed so well – and the big question looming this Monday after the big game – when can we host another one? Some are already saying Arizona should easily score another big game.